Truecaller, the widely used caller ID and spam blocking application, has undergone a major rebranding that includes a refreshed visual identity and new anti-fraud capabilities aimed at enhancing security.
According to a company statement, Truecaller has rolled out a revamped logo and app icon design featuring its signature true blue color and cursive font. This rebranding reflects the company’s renewed sense of purpose and aligns with the rapid transformation of the digital landscape.
At the heart of the rebrand is a new feature called Search Context, which leverages Truecaller’s artificial intelligence engine to provide users with real-time warnings about suspicious phone numbers. Here’s how it works:
When searching for an unknown number, users will receive notifications if the name associated with that number has recently changed or changes frequently. Truecaller automatically categorizes risk levels based on the number of name changes – blue for minimal changes, yellow for potential suspicion with over 3 changes in 7 days, and red for frequent alterations indicating likely fraud.
This simple but powerful addition enables Truecaller to alert users about potential scams and frauds before they happen. According to Lindsey LaMont, Truecaller’s Marketing Manager,
Search Context reflects the company’s commitment to building trust and safety as misinformation and cybercrime become more prevalent.
Also regarding the redesigning of the brand logo, She wrote –
To build a brand you need to break it down. Three things that are important to us as a brand – the true blue color, the cursive true, and the phone. We amplified our core assets and gave it a new look and feel. Every time you look at Truecaller in the app, social media, or elsewhere, you will see these elements.
Truecaller conducted in-depth consumer research and prototyping to develop an interface for Search Context warnings that balances utility and aesthetics. The feature is rolling out gradually to ensure optimal performance as user bases scale up.
Both the visual rebranding and anti-fraud capabilities are available in the latest versions of Truecaller on Android and iOS. With over 300 million daily active users globally, this release marks a major evolution of the Truecaller product as it aims to keep users secure in the digital age.
What’s new in the Latest Truecaller
– We’ve refreshed! We are thrilled to introduce our new app icon and a refreshed design language
– Show your VCID themes to everyone by making it Public
– Now quickly call your favorite contacts from the Favourite tab
– Introducing Truecaller Assistant – A premium feature that screens your calls, asks questions, detects spam, and lets you know if the call is worth answering or if you should just let it ring
– Introducing caller ID for WhatsApp calls
– Faster call experience
– Smaller app size